As I paid for my shopping at my local supermarket last week, I was given a coupon with my receipt. I’m a real bargain hunter so was quite excited, especially when I noticed that it was for a ‘chuhai’ drink that I like. Then I had a look at the deal…
Wow! If I bought 4 cans the supermarket would give me a discount of…20yen (a ‘whopping’ 13p, 21cents)!!!! And for that I had to buy 4 cans?! So I would save 5yen per can. Now that’s (NOT) a bargain! (Please note that I have used sarcasm here which is when you deliberately use words which have the opposite meaning from what you actually think – whopping =big, huge). Was it really worth them printing out the coupon? Do they really think that offering a 5 yen discount will make people buy the product?
I’m not Japanese and not a business woman so I may be completely mistaken in this. Here, it may have the intended effect to sell more products. In Britain there are always very good savings at supermarkets such as ‘Buy 2 get 1 free’, or ‘Buy 1 get 1 half price’ and even sometimes ‘Buy 1 get 1 free’ so to me such a small saving is a little ridiculous.
Anyway, when I did my next shop, I was again presented with a coupon…for the same product, but this time – look:
Now I only had to buy 2 cans to get my 10yen off i.e. again 5yen per can discount!! Maybe if I go next time I can get a whole 5 yen off from just 1 can! (I am continuing to use sarcastic humour to express myself.)
I have since spoken to a Japanese friend who has says that she would indeed buy the product if she got the coupon, so clearly I think that we are spoilt with our bargains in the UK!