Cuteness. Or the ‘kawaii’ culture as it is known here. To me, and maybe other Westerners, only young animals and kids are cute. (OK, guys can be too, but that’s a slightly different meaning.)
But here, it seems that absolutely anything can become ‘cute-ified’. If I said the words ‘contact lens cleaner’ to you, would the words ‘cute’ have come into your mind? No, I don’t think so, right? Now take a look at this:
I suppose that the use of cartoon bears eating ‘dango’, sitting on soft cushions and the words ‘I love Rilakkuma’, along with a soft pink vial with a chick on = cute. Am I right?
To be honest, maybe the first word I thought of was ‘ridiculous’! But on the other hand, I honestly believe that the cuteness culture is so engrained into Japanese people that many, especially ladies and teens, would buy this product purely because of the packaging, in which case, it would be a successful product. Would it sell as well outside Japan, or in the UK? I very much doubt it. Let’s find out! Would you buy this product? If so, why? Would it be because it was cute? If not, why not? Would it be because it was cute?! I would only buy it once just because it is so hilarious to me! By the way, the actual buyer of this product apparently bought it because it was cheap, made in Japan and removed protein, so therefore it actually had nothing to do with its cuteness, so maybe I am wrong! Please let me know!